Artists from all around the world could have the opportunity to create an installation in a brand new hotel set to open in Crete, Greece.
Three artists will be given £5,000 to cover productions costs and another £5,000 to keep. The seven day installation process will also be documented across social media and marketing channels, giving way to high levels of professional exposure.
The hotel is the first of Thomas Cook’s brand new Cook’s Club hotel brand, aimed at a “new generation of travellers”.
Installation artists, mural artists and creative thinkers from are being called on to produce ideas for fun, eye-catching, “out there” art spaces in three different communal areas of the new hotel.
Talent House says: “Let your imagination run wild – ideas could range from blasting summer inspired projections onto a wall, to fully fledged 3D installations. Just make sure your ideas are fun, unique and can be brought to life over a seven day period in the sunshine.”
Three selected artists will be flown to the Crete hotel across a seven day period between September 6 and 13 of this year to execute their ideas.
Their progress will be documented and shared by Thomas Cook’s media team as well as travel and lifestyle influencers, with online activities including interviews, filming and photography of works in progress – granting the selected artists exposure across global marketing channels.
Those chosen will also receive £10,000 (£5,000 production budget, and £5,000 incentive).
Designs should appeal to hip, trendy millennial audiences, or “modern-day wanderers” who crave more from their time away. The key target audiences are from: UK, Nordics, Netherlands, Belgium and Germany.
Although Cook’s Club is open to crazy ideas, they must be sustainable (nothing too short term, e.g. flowers only live for a few days) – do carefully consider the equipment, materials and time that will be required.